Saturday, December 15, 2007

Society has turned Cool...

...or this is what we get from most of the current news, art and typical society hobbies.

Cool is an evolving notion, referring to what's fabulous, different and uniquely smooth...and conveying an idea of the one specific trend that is relevant to "cool" people at any time.

Until recently, Cool has been a lot of things that were rather unrelated to what you can see on the standard news and more related to a specific attitude, most of the time an attitude that reflected something different and against the typical flow of culture, politics, affluence, and all the other variables that are "wedded", shall we say, to the evolution of society.

For example: being a punk or a hippie, an anarchist or a revolutionary has always had its Cool and still remain part of the Cool spirit today.

What we have seen most recently however is a tendency for us to conform more to the rules of a new society where even, say, a rock star will evolve through what society can bring to them and not the other way around.

The 2000+ Cool

1. Rappers are the most obvious example with the evolution of bling bling and how in fact, it's become cool to be rich. For them, it's become a sign of success in society, which should be embraced and not the other way around....

2. Fashion is the coolest form of art. No matter how new and original it can get, it will always be about dressing people up and reflecting specific attitudes, which most of the time for that matter will be both cool and conveying an idea of high achievement.

Aoyama - the prada store and the cartier store behind it

3. Architecture and city scapes....or my preferred form of art. Let's take Tokyo for example. Please go ahead and see Hirakawa - if I remember the name well, it's an area full of plastic-like buildings over and over again along a long road with no trees. Last time I walked there, I had a headache and I felt like I had been physically immersed into a 1980s video game. Now come to Aoyama, my best pick in Tokyo and also my favorite area in the whole world, and we will feel like we're walking in a living, exotic and extreeemely cool two thousand and something real life museum.

Society has adapted to Cool. Because Cool has constantly set the bar for it by being so provocative and inspiring over and over again.

We have seen a lot and reached a level of diversity in society habits, culture and Coolness of things that is higher than ever before.

Money and success, with the addition of the highly linked popularity of people and brands, have become another new way of measuring what's and who's Cool at any time.

Yes, society standards are now just tools for Cool.

Hopefully, the inspiration to be Cool will push more and more people to be successful in proving what's Cool to them.

That way, we can all contribute to a prosperous and sustainable world while having the most fun we can, by doing what we want, when we want, where we want and with whom we want.

It may sound crazy but I am an absolute addict of such a world.

1 Comments:

Anonymous Anonymous said...

didn t know you still posted on here.
have to say your posts are always very interesting..

9:57 AM GMT  

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